How Video Content on Social Media Drives Real Sales

The average person watches 19 hours of online video per week, and platforms like Instagram,

TikTok, and YouTube have shifted how we consume information and make buying decisions. For

businesses, this isn't just noise-it's an invitation to show up, strategically.

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According to HubSpot, video is the top content format marketers are using to sell products and

services, with 87 percent of video marketers reporting a positive ROI. That means if you're not using

video as part of your social media strategy, you're leaving money-and visibility-on the table.

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Video works because it blends entertainment with education. It can introduce your brand, explain

your offer, showcase testimonials, and prompt action-all within 15 to 60 seconds. With tools like

reels, stories, and shorts, brands have more options than ever to reach their audience where they

already are.

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At SRW Digital, we helped a Charleston-based skincare company scale their video ad strategy on

Instagram. After producing a 4-part reel series focused on customer reviews and product benefits,

their website traffic increased by 68 percent and sales grew by 23 percent over six weeks.

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Video doesn't just boost engagement-it builds trust and drives conversions. When your content is

built with intention, every view becomes an opportunity to sell.

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